THE HELPFUL CONTENT TOOLKIT
These are the guides, templates, and frameworks I use to create people-first content that drives clicks *and* cash. Created from experience working with some of the biggest B2B SaaS brands.
The Helpful Content Toolkit is for B2B SaaS SEO content marketers who want to create people-first, high-ranking, revenue-driving blog content.
My 32-page blog writing guide that helps writers create blog articles that are truly helpful.
A content brief template to help get you nearly publish ready first drafts.
Blog templates with outlines and comments to help you create blog content that drives clicks and revenue.
My onboarding one-pager I use to get writers up to speed on the company and writing process.
ICP and buyer persona info template. Designed to get writers up to speed on your audience (fast).
A checklist all writers must run through before submitting their first draft to maintain quality.
A framework that replaces the marketing funnel (BoFu, MoFu, ToFu). Which doesn't work for search!
Writing concepts i'm using to create content people will love to read.
My guide on how to add contextual and relevant internal links that increase rankings.
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